Future Brands

Director of Marketing Strategy and Research

New York, United States

MISSION:

The first goal of Director, Marketing Strategy & Research is to identify a target audience. By understanding a target audience, strategic marketing directors can then develop an overall marketing strategy that takes into account hobbies, interests, and the primary marketing channels the audience interacts with regularly.


ROLES AND RESPONSIBILITES:

  • Drive, develop and communicate strategic insights, tools and standardized frameworks in support of marketing strategy and planning
  • Lead integration and alignment of  marketing plans priorities and objectives.
  • Develop recommendations related to marketing investment allocation
  • Lead projects or major project workstreams related to marketing strategy, business development, or corporate initiatives
  • Drive sharing of best practices across the marketing team, functional partners and agencies
  • Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to senior management, other executive, functional, or regional management while supporting syndication with stakeholders across the organization
  • Set specific marketing goals
  • Design and implement marketing strategies aligned with business targets
  • Develop digital campaigns to increase web traffic
  • Analyze sales and marketing metrics
  • Forecast market trends
  • Research market to identify new opportunities
  • Generate innovative ideas to promote our brand and our products
  • Address advertising needs
  • Ensure brand consistency through all marketing channels
  • Use customer feedback to ensure client satisfaction
  • Liaise with internal teams and ensure brand consistency
  • Establish a strong, long-term web presence


CULTURE COMPITENCIES:

  • Integrity
  • Hungry for Achievement
  • Works hard
  • Team Player


SKILLS AND QUALIFICATIONS:

  • 7 - 10 years progressively responsible business  experience, with majority in marketing
  • Experience in management consulting a plus
  • A proven track record as a strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, data usage, and appropriate urgency
  • A collaborative and “hands-on” team leader and player who builds strong relationships internally and externally, and works well under pressure, thriving under tight deadlines
  • Project management skills including budget management, KPI tracking, and attention to detail
  • Team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities
  • Advanced level of Excel, Word, Outlook and PowerPoint require
  • Bachelor’s degree required / MBA preferred


SHIFT

  • Monday to Thursday | 9:00 AM - 5:00 PM EST/DST
  • Friday | 9:00 AM - 1:00 PM EST/DST


WHAT'S IN IT FOR YOU?

At Future Brands, our team is dedicated to achieving significant growth. We have an international work atmosphere and a fast-growing team with big ambitions. Our business is run on integrity, commitment in always #doingitbetter, and diverse culture that empowers creativity. If that's something you have been seeking, you've come to the right place! Below are some of the benefits that we offer:

  • Health insurance after 1 month of employment (inclusive of Dental and Vision coverage)
  • 401(k) Plan
  • Profit Sharing
  • Paid major US and Jewish holidays (additional 5 days will be added to after 2 years of tenure with the company)
  • Paid Sick Leave

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