Future Brands

Director of Marketing Strategy and Research

New York, United States


The first goal of Director, Marketing Strategy & Research is to identify a target audience. By understanding a target audience, strategic marketing directors can then develop an overall marketing strategy that takes into account hobbies, interests, and the primary marketing channels the audience interacts with regularly.


  • Drive, develop and communicate strategic insights, tools and standardized frameworks in support of marketing strategy and planning
  • Lead integration and alignment of  marketing plans priorities and objectives.
  • Develop recommendations related to marketing investment allocation
  • Lead projects or major project workstreams related to marketing strategy, business development, or corporate initiatives
  • Drive sharing of best practices across the marketing team, functional partners and agencies
  • Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to senior management, other executive, functional, or regional management while supporting syndication with stakeholders across the organization
  • Set specific marketing goals
  • Design and implement marketing strategies aligned with business targets
  • Develop digital campaigns to increase web traffic
  • Analyze sales and marketing metrics
  • Forecast market trends
  • Research market to identify new opportunities
  • Generate innovative ideas to promote our brand and our products
  • Address advertising needs
  • Ensure brand consistency through all marketing channels
  • Use customer feedback to ensure client satisfaction
  • Liaise with internal teams and ensure brand consistency
  • Establish a strong, long-term web presence


  • Integrity
  • Hungry for Achievement
  • Works hard
  • Team Player


  • 7 - 10 years progressively responsible business  experience, with majority in marketing
  • Experience in management consulting a plus
  • A proven track record as a strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, data usage, and appropriate urgency
  • A collaborative and “hands-on” team leader and player who builds strong relationships internally and externally, and works well under pressure, thriving under tight deadlines
  • Project management skills including budget management, KPI tracking, and attention to detail
  • Team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities
  • Advanced level of Excel, Word, Outlook and PowerPoint require
  • Bachelor’s degree required / MBA preferred


  • Monday to Thursday | 9:00 AM - 5:00 PM EST/DST
  • Friday | 9:00 AM - 1:00 PM EST/DST


At Future Brands, our team is dedicated to achieving significant growth. We have an international work atmosphere and a fast-growing team with big ambitions. Our business is run on integrity, commitment in always #doingitbetter, and diverse culture that empowers creativity. If that's something you have been seeking, you've come to the right place! Below are some of the benefits that we offer:

  • Health insurance after 1 month of employment (inclusive of Dental and Vision coverage)
  • 401(k) Plan
  • Profit Sharing
  • Paid major US and Jewish holidays (additional 5 days will be added to after 2 years of tenure with the company)
  • Paid Sick Leave

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