Future Brands

Director of Customer Acquisition

Brooklyn, New York, United States of America

The Director of Customer Acquisition is responsible for bringing new customers efficiently through a diverse and rapidly evolving performance-based media mix towards Amazon, the web, and other online retail channels.


You will drive demand and recruits new customers through paid, organic, affiliate, offline, and retargeting efforts. You will have full ownership of our performance marketing budget and forecast and will be responsible for meeting ambitious acquisition targets across multiple product lines and geographies.


You will develop and lead an exceptional, highly motivated team, and will lead the build-out of a best-in-class, scaled performance team to support our quickly growing omnichannel strategy and global expansion that systematically attracts and converts new customers. 


ROLES & RESPONSIBILITIES

  • Strategically attract and convert users through customer acquisition channels and various methods while measuring and minimizing customer acquisition costs and customer churn, as well as constantly improving on strategy
  • Enthusiastically lead strategy, forecasting, and execution of new customer acquisition across all channels, including Amazon PPC and Google Ads, through critical thinking and extreme attention to data
  • Project manage, hire, develop, and lead a team of highly motivated and disciplined acquisition marketing professionals to support the company‚Äôs growth objectives
  • Test, develop and scale market-specific strategies to accelerate international growth
  • Own and report on all acquisition KPIs including CAC, LTV, and all campaign-level metrics
  • Develop a strategic roadmap (including aggressive testing plans) for continued growth across all core markets and product lines
  • Establish a high standard for A/B testing, experimentation, and iteration across all channels
  • Partner with Retention & Analytics teams to ideate, implement, and measure strategies to increase the customer lifetime value
  • Identify, build, and optimize new customer journeys/flows and flywheel model in collaboration with Engineering, Brand, Retention, and Sales to drive continuous improvement
  • Build attribution methodologies, financial inputs, and manage against CAC and Customer LTV
  • Own and continually improve attribution methodology to ensure maximum return across all media investments
  • Drives aggressive and systematic testing agendas across conversion flows, offers, media channels, and more 


CULTURE COMPETENCIES

  • Integrity
  • Works hard
  • Hungry for achievement
  • Team player


SKILLS & QUALIFICATIONS

  • 5 to 9 years of experience within digital marketing, preferably in a fast-paced and high-growth business, including, ideally, an experience in a scale-up or start-up
  • Proven record of creating and executing successful digital acquisition (B2C) campaigns
  • Good knowledge of acquisition, optimization & data tools such as Paperform, Zapier, DataStudio & more
  • 100% target-oriented, with a sharp analytical mind
  • A true passion and understanding of Data and data-driven businesses
  • Solid organizing skills and the capability to play multitask comfortably in an ever-changing fast-growing environment
  • Driven and motivated
  • Previous management and leadership experience


SHIFT

Monday to Thursday | 9:00 AM - 5:00 PM EST/DST

Friday | 9:00 AM - 1:00 PM EST/DST

WHAT'S IN IT FOR YOU?

At Future Brands, our team is dedicated to achieving significant growth. We have an international work atmosphere and a fast-growing team with big ambitions. Our business is run on integrity, commitment in always #doingitbetter, and diverse culture that empowers creativity. If that's something you have been seeking, you've come to the right place! Below are some of the benefits that we offer:

  • Health insurance after 1 month of employment (inclusive of Dental and Vision coverage)
  • 401(k) Plan
  • Paid major US and Jewish holidays (additional 5 days will be added to after 2 years of tenure with the company)
  • Paid Sick Leave

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