Future Brands

Customer Acquisition Strategist



This position will be focused on growing our e-commerce business through a results-driven holistic paid media strategy across all channels (social, display, search, etc.). 

As a Customer Acquisition Strategist, you are required to have expertise in managing large budgets and complex campaigns across multiple channels, a deep understanding of platform and industry best practices, and a keen ability to read data and analyze research to inform decisions.


· Helping team double USA customer base in 2021 by developing strategies to improve eCommerce site and social campaigns
· Owning social and marketing initiatives and budgets from ideation to execution and sharing results including analytics with team
· Developing customer acquisition and retention campaigns as well as owning SEO and A/B testing, Google Analytics and Ads
· Design, manage and implement digital acquisition marketing strategy to ensure that objectives are met to maximum efficiency.
· Manage monthly marketing spend making every coin count.
· Analyze and report data to measure the effectiveness of campaigns.
· Deliver against KPIs optimizing against customer lifetime value to meet annual forecast and goals.
· Deliver against KPIs optimizing against customer lifetime value Provide results and recommendations against new approaches, customers, technologies, sites, for cutting-edge programs across web, mobile, and all digital extensions.
· Develop recommendations to reach new customers through desktop and mobile campaigns, including creative and messaging strategies.
· Maintain agency relationships by setting goals, providing media assets, performance feedback, and managing budgets.
· Manage creative, ad, and landing page testing schedule to drive improved campaign results.
· Work with internal operations, developers, and planning teams to maximize the impact of inflow of customers. 
· Work with development and product teams to ensure the user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow


· 4+ years developing digital marketing, social, and SEO strategy for DTC startup eCommerce brands with a proven ability to grow business - must be able to share examples and speak to metrics
· Google Analytics and Ads, Excel, WordPress, Instagram, Facebook, and TikTok (a plus)
· Having created and/or grown a B2C membership segment is a major plus!
· Exceptional knowledge of paid search, social, display, and remarketing.
· Experience working with attribution models and an understanding of how each channel informs the other.
· Results-oriented with the tenacity to get things done on time and on budget.
· Data-driven with a strong understanding of KPIs for digital media and how they drive the movement through the digital marketing funnel.
· Excellent analytical skills.  Strong Excel proficiency with a love for storytelling through data. Ability to manipulate raw data through advanced Excel formulas, pivots, and graphs.
· Motivated self-starter who can work independently but also builds strong relationships and trust working across teams and integrating cross-functionally.
· Organized, detail-oriented, and able to translate concepts into actionable plans.
· Scrappy startup mentality.  Can take action and propose new ideas and solutions before asked. Adapts easily to changing environments and demonstrates flexibility in shifting goals and priorities.
· Growth hacker at heart -- you live, eat, sleep, and breathe customer acquisition
· Appreciate the value of brand strategy and creative strategy and have a track record of working successfully with an in-house creative team
· Highly motivated self-starter, results-driven, cool under pressure, insatiably curious, collaborative, transparent, and humble


· Integrity
· Hungry for Achievement
· Works hard
· Team Player


Monday-Friday: 9:00 AM to 5:00 PM EST/DST | Monday to Friday


Are you looking to transition to a job that lets you work from home permanently? An international and diverse work atmosphere? A chance to be a part of a fast-growing company and the next success story? If so, you've come to the right place! Below are some of the benefits that we offer:

· Birthday Bonus
· Medical Allowance
· Paid Holidays (US and PH)
· Paid Vacation and Sick Leave
· Profit Sharing
· Year-end bonus (13th-month pay)
· Yearly performance appraisal

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